Trusted by many in Singapore and abroad, Kidz Paradize has become a household name when it comes to essential oil rubs and blends. As a pioneer in our industry, we’ve succeeded in our aim of helping as many people as possible with our products, and have been rewarded with many positive feedbacks and loyal customers.

Established in 2009, Kidz Paradize started out as a small venture by Aneesa, a homemaker, selling children’s clothes and accessories. However, her business model took a drastic shift when she suffered a mild stroke in 2015. To overcome her condition, she turned to natural therapeutics, adopting essential oils into her daily routine, which she found to be highly effective. 

Her interest in essential oils and its benefits grew, and she started experimenting with different combinations and recipes. After 6 intensive months of research and development and with the aid of her family and friends, Aneesa formulated the perfect recipes, using top of the line ingredients for rubs and blends, which are proven effective and have become a mainstay for Kidz Paradize. 

Aneesa then slowly began marketing her products, using social media as a platform to sell them, and eventually, over the years, she started exhibiting them at fairs and events, drawing in massive crowds, and even selling out in hours! The effectiveness of her products were raved about, and many celebrities, local and foreign, lent their voices to support Kidz Paradize. 

The years of hard work, coupled with her sheer determination and faith, has brought her many accolades, including the Beauty & Wellness Award 2018 and Aspiring Women Entrepreneurs 2019/2020, amongst many others. Today, Kidz Paradize is an ISO certified company and has sold more than 30,000 products, making it the first Singaporean company in the industry to reach this level.

We aim to take Kidz Paradize to the next level, bringing the range of products we have carefully formulated for all ages to an international level, and our team looks forward to having you be a part of the Kidz Paradize journey!


To position Kidz Paradize as an international brand name.  


To continuously develop and expand our range of products while maintaining an affordable pricing for all. 


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